Saint Joseph’s University marketing students win Product (RED) campaign challenge


Individuals who wish to pursue careers in marketing may have excellent job opportunities, as the U.S. Bureau of Labor Statistics reports that overall employment of professionals in this field is expected to increase by 13 percent over the next several years. As a result, students in schools such as Saint Joseph's University (SJU) Erivan K. Haub School of Business are participating in nationwide industry competitions.

In recent years, SJU marketing students have earned top places in the Product (RED) campaign, the university announced in a press release. The Product (RED) Challenge - in partnership with the publisher Pearson - asked participants to develop a marketing campaign that could be sold to raise funds for AIDS awareness.

Competing students were asked to post videos of their ideas on the organization's Facebook page, where they were voted on. SJU's team won for their campaign to promote Vitamin Water as a potential product partner with Product (RED).

"This project was a great way to watch the students connect with how their education could be put into practice," said James Kelley, assistant professor of marketing at SJU. "I also found that due to the social cause that Product (RED) exemplifies, students were even more enthusiastic and willing to dive into the project."

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