Illinois Institute of Technology alumnus designed Playboy logo


Arthur Paul, a graduate of the Illinois Institute of Technology (IIT), is responsible for one of America's most iconic images of the 20th century. Paul designed what is known today as the Playboy Bunny.

According to IIT Magazine, Paul attended the school after serving in the Army Air Corps during World War II. He enrolled in the Institute of Design, which was then known as the Chicago Bauhaus.

Paul was working as a freelance graphic designer and illustrator when Hugh Hefner contacted him in 1953. Hefner needed an art director for a new magazine that he was developing. The publication, which Paul designed, was called Playboy. The rabbit head logo with cocked ear and tuxedo bow tie became the symbol for Playboy's corporate identity.

During the 30 years that Paul was with the company, the magazine received hundreds of awards for excellence in graphic design. He was cited as helping create a revolution in the field, called the Illustration Liberation Movement, which sought to make graphic design a "high" art, according to the Art Directors Club.

Throughout his career, Paul was honored by numerous organizations, including the Society of Publication Designers and The Society of Typographic Arts, among others, according to the American Institute of Graphic Arts. 

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