About Leads

1. Who qualifies as a silver inquiry?
   Silver inquiries are students we have met at fairs or who have registered online. These students have expressed a desire to continue their education, but have not indicated a specific school.
   
   A follow-up e-mail is automatically sent to these students, providing them with a username and password. The e-mail encourages them to visit the site and conduct school searches.
2. Who qualifies as a gold inquiry?
   Gold inquiries are students who have performed an online search and specifically requested information from your university.
3. Who qualifies as a platinum inquiry?
   A student inquiry goes from gold to platinum once they have answered the questions in the platinum e-mail. The student's responses to your platinum survey will be included in your weekly e-mail report.
4. What is a platinum e-mail?
   This is a personalized message that is written by your school and sent to your gold inquiriess. The e-mail provides an opportunity to make initial contact with prospective students. It includes a survey that allows you to gather additional information about those students. Review our sample platinum e-mail (pdf) for guidance in writing your own.
5. What materials are needed to create the platinum e-mail?
   
   • Brief subject line that will capture the student's attention
   • Message that is a maximum of 200 words in length, with a bulleted list highlighting key points about your school
   • 3-5 qualify questions of your choosing (asking anything you would like to know about the student, such as financial abilities or programs of interest)
   • Answers to these questions and how you would like them formatted (e.g., multiple choice, open-ended questions, drop down menu, multiple selections, etc.)
     
     *For assistance in building your survey, review our samples for:
     domestic/undergradaute (pdf)
     international (pdf)
     graduate (pdf)
     
   • An e-mail address to which students can reply
   • Campus mailing address for your department
6. Are there additional costs associated with inquiries?
   There is no additional cost associated with qualifying your inquiries; it is part of your recruitment package. This is an optional service that will only enhance your recruiting process.
7. Can changes be made to my platinum e-mail?
   You can change your e-mail and questions quarterly. Simply contact your Hobsons IMS production manager with the changes.
8. How frequently will I receive inquiries from Hobsons?
   You will receive a reminder e-mail every Sunday containing the link to the Recruitment Center where you can retrieve your inquiries. You will receive the e-mail whether or not new inquiries were generated that week.
9. You will receive a report via e-mail every Sunday containing that week's inquiries collected for your school. You will receive the e-mail whether or not new inquiries were generated that week
10. On the weekly report, what is the difference between the inquiry date and the college enrollment date?
    The inquiry date is the date that a student is entered into the Hobsons system and the college enrollment date is the student's anticipated college start date.
11. Is it possible to receive a student inquiry name twice?
    Yes, you can receive the same student's name twice, but not at the same level. A student can fill out a print card and be entered as a silver inquiry and then perform subsequent searches on the Web site, increasing their viability as a prospect. To make it easier to find these names, we have included a unique identification number for each student that allows you to track the progress of an inquiry from silver to platinum.
12. Is there a central site where I can access other online resources Hobsons provides to help me meet my recruitment, branding, commununication, and retention goals?
    Yes! Visit our Client Access Page to update your KeyFacts, learn abou the online Users Community, and view your student inquiries at the Recruitment Center.
13. What is Hobsons Recruitment Center?
    The Recruitment Center allows you to retrieve your inquiries in a secure Web site, where all of your inquiries will be stored. Ecah student inquiry for your school will be tracked and organized here. Accessing the Recruitment Center on a regular basis will help you monitor your progress and identify opportunities for increased emphasis. New users will receive a welcome email containing their username and password along with your type of inquiry.

If you do not begin receiving these weekly reminders shortly after your materials have been published, please take these steps (pdf) to troubleshoot the source of the problem.