Recruiting with Technology

Technology is becoming an increasingly popular tool in recruiting today’s high school students. Educators, parents, and policymakers are learning to use the technology of today in order to gain the full benefit of the various methods of technological recruitment.

Learning to Use Technology

Older students must eventually learn to use current technology and become aware of the profound and pervasive impacts that it has on today’s system of education. Parents and teachers can help students learn the complex components of technology by recognizing three main components:

  • Becoming knowledgeable about operating certain tools.
  • Understanding how these tools work.
  • Thinking critically.

Once students achieve these objectives they can begin to search out the tools necessary for them to begin the college search process. Such tools might include: podcasts, online college networks, and lectures and learning resources through media.


iPods are becoming an increasingly popular accessory among students which is one reason why many professors are now adapting their learning content to fit into the palms of many students’ hands. Podcasts are just as easy to produce as a PowerPoint slideshow and can include music, video, images, and text.

Online College Networks

Online College Networks (OCN) help students, parents, clubs, and schools connect to colleges and universities. The mission of OCNs is to increase student visibility to higher education and to continually develop ways to join scholarships to students and students to scholarships.

How OCNs Help Students:

  • Build and update resumes online to allow colleges to easily locate them.
  • Receive valuable exposure to colleges and universities nationwide.
  • Locate colleges interested in their talents beyond their community.
  • Help students to understand the college admission process and to learn more about higher education.
  • Receive information from colleges and universities based upon their interests.
  • Become educated about career choices and financial options regarding higher education.

iTunes U

Some colleges and universities are now distributing certain educational content through Apple ’s iTunes. For example, a student enrolled in an economics course at Berkeley can hook their iPod up to their computer and it will automatically connect to the university’s server and download the latest lecture to their iPod. Stanford, Duke, and Berkeley are the pioneers of iTunes U with many other schools following in their footsteps.

Information regarding Online College Networks comprised from


This article was written by Melissa Borowski Dronberger

Melissa Borowski Dronberger is a former staff editor for Melissa writes extensively on the topic of undergraduate studies and the college search process.

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