College Costs 50 Years Ago
A while back, when I was changing residences, I found an old college admissions-related book that I bought when I was a high school freshman. (This is where I usually insert some ageist remark about “when dinosaurs walked the earth,” which I will eschew here.) Anyway, I thought it might be fun to take a quick look at what a book like that had to say back then and compare it to the, some say, “frightful” situation today.
The title of the book is How to Be Accepted by the College of Your Choice (Completely Revised 1961-1962 Edition), by Benjamin Fine (Paperback – 419 pages, (March 1960), Popular Library – Out of Print [obviously]).
Now why would I want to discuss an out-of-print book from 1960? Well, because it’s great fun to see what the state of higher education was like five decades ago, when many current parents of college-bound high schoolers were just little kids. I rediscovered this tiny-print, now-musty-smelling volume in a box out in my garage, where most of my lost important stuff was hiding. I remembered it fondly because I bought it (for 75 cents!) when I was in ninth grade and obsessing about how I was going to get into MIT to study nuclear physics (yeah, right). See? Elite college admissions angst isn’t a recent phenomenon.

The cover blurbs proclaim “As many as nine out of ten applicants are rejected by the colleges of their first choice.” Things were tough even in 1960 for Ivy League and other selective school applicants. “The best-selling book in its field!” It may well have been one of the only books in its field back then, very unlike today. Also, “231 splendid colleges seeking applicants!” “Splendid”? ‘Gotta love those exclamation points. And let’s not forget “A Special Bonus Section showing for the first time how your application will be judged against others by nearly 1,000 accredited colleges in the U.S.A.” I’m wondering why I would want my application to be judged by nearly 1,000 accredited colleges. Time to call in Strunk and White.
A quick tour of the table of contents reveals a book not all that different from those of the same genre today. We find chapters on high school grades, the SAT, ACT, high school curricula, extracurriculars, recommendations, college visits, applications, an in-depth college profile (Connecticut College), money matters, and an application timetable. The usual fare. One chapter did catch my eye, though: Quota Systems. In it, I found this amazing statement from the author:
“I asked the country’s accredited colleges to tell me frankly if they employed quota systems. The 16% replying affirmatively were for the most part Southern institutions that either barred or discouraged Negroes from attending. No Northern universities admitted to quotas against the colored races, and yet it is common knowledge that such barriers exist in Vermont as well as in Virginia. No West Coast universities told me that students of Mexican or Japanese ancestry were denied entry-but surveys show that they are. An atmosphere of hush-hush and shame pervades when quotas are formulated on the basis of faith, nationality, or skin pigmentation; and it is particularly ironic that institutions of higher learning, which might be expected to lead the fight against discrimination, sometimes tend to foster it, in class, on the campus, and in fraternities and sororities.”
After reading this, I promised myself that I would recall those words whenever I pine for “the good old days” of my youth. It’s hard for me to imagine that that text was written a mere 50 years ago, here in America. We’ve come a long way.
Here’s the fun part. The book includes a large section called “The Fact Finder” that lists 976 colleges along with the weighted importance of such admission factors as grades, test scores, recommendations, interviews, legacy connections, and so forth. Most interestingly for me, though, is the posting of each school’s costs-tuition, room and board, and living expenses. Just for fun, here’s a sampling.
For each school listed here (in no particular order), the 1960-1961 total-school-year costs represent roughly the entire student budget of tuition, room and board, plus sundry living expenses. Even when adjusted for inflation, these figures are breathtaking:
|
School
|
1960-61 Costs
|
|
Princeton University
|
$2,260
|
|
Harvard University
|
$2,370
|
|
Yale University
|
$2,300
|
|
Swarthmore College
|
$2,070
|
|
Williams College
|
$2,200
|
|
Amherst College
|
$1,885
|
|
Penn State University
(resident) |
$1,260
|
|
Penn State University
(non-resident) |
$1,660
|
|
UC Berkeley
(resident) |
$680
|
|
UC Berkeley
(non-resident) |
$900
|
|
Michigan State University
(resident) |
$1,020
|
|
Michigan State University
(non-resident) |
$1,530
|
|
University of Texas
(resident) |
$925
|
|
University of Texas
(non-resident) |
$1,185
|
|
University of Chicago
|
$1,740
|
|
Duke University
|
$1,475
|
I don’t have to tell those of you well-informed parents and students out there what the costs are today. Take the Ivy League, for instance. The total student budget for Princeton University for the current school year (2010-2011) is $48,580. Compare that to $2,260 Princeton charged 50 years ago.
I’m not smart enough to do the math, but my instincts tell me that the percentage increase in Princeton’s student budget over the past five decades has far exceeded inflation. Ya think? I wonder if the quality of education has increase similarly.
So, for all you nostalgia-buff parents (or grandparents), consider what The Good Old Days really meant . . . for better or worse.
**********
Be sure to check out all my admissions-related articles and book reviews at College Confidential.


July 5th, 2011 at 10:48 pm
[...] I know that sounds like I’m channeling my inner Yogi Berra, but bear with me. A recent article by David Leonhart refuting claims that college is a waste of money has led to a further round of related posts (as you’ll see, I agree). But the reason the ‘college is a waste’ arguments have any traction is not due to what colleges are delivering, but what students (or their parents) pay to attend college. The price of college is becoming prohibitively expensive in light of an educational model–the real benefit–that really hasn’t changed much since the 1950s and 1960s. Before I get to the benefits, let’s consider the costs. Here’s what college, including all expenses, fees, and so on, cost in 1960: [...]
October 23rd, 2011 at 1:34 pm
[...] I know that sounds like I’m channeling my inner Yogi Berra, but bear with me. A recent article by David Leonhart refuting claims that college is a waste of money has led to a further round of related posts (as you’ll see, I agree). But the reason the ‘college is a waste’ arguments have any traction is not due to what colleges are delivering, but what students (or their parents) pay to attend college. The price of college is becoming prohibitively expensive in light of an educational model–the real benefit–that really hasn’t changed much since the 1950s and 1960s. Before I get to the benefits, let’s consider the costs. Here’s what college, including all expenses, fees, and so on, cost in 1960: [...]
October 24th, 2011 at 10:01 am
[...] One of the key underpinnings of the broad support for the Occupy Wall Movement is the massive amount of student debt many people have incurred–and unlike other debt, this debt can’t be discharged in bankruptcy (as far as I can tell, death is about the only way to do so). While the collegiate model really hasn’t changed in half a century, the price of a college education has: Here’s what college, including all expenses, fees, and so on, cost in 1960: [...]
February 15th, 2013 at 11:03 am
For the record, when I went to Penn State in 1960, as a PA resident you were offered automatic acceptance if you graduated in the top 2/5 of your high school class. SAT’s were not required. Those were the days. And my parents could afford it.
June 17th, 2013 at 5:38 pm
I know this is a old blog, but by chance do you have Marquette University, a private university in Wisconsin. There was a family claim that my Dad graduated (mid 60s) with a 15K debt. I don’t buy it. He lived at home with his parents, when he got married and moved out, it was into a place his parents bought and they lived in for almost free, with my grandparents selling it for profit later. No way, no how, 15K. Anywau, curious. You can please please email me? Colette